Parsel
API analytics platform. One system, five deliverables.
Open case
Senior design. No hiring.
Creative direction
for fundedteamsSeed to Series B
Design with judgment.
On subscription.Product, brand, decks — one focused request at a time.
Plans & pricing
Book a callProduct, brand, decks — one focused request at a time.
for funded
teams
Seed to Series B
Design with judgment.On subscription.
Product, brand, decks — one focused request at a time.
Plans & pricing
Book a call
Product, brand, decks — one focused request at a time.
scroll to continue
[ 01 / jacket ]
[ 02 / handbag ]
[ 03 / accessories ]
[ 04 / portrait ]
[ 05 / puffer jacket ]
[ 06 / heels ]Landing pages
Brand assets
Campaign visuals
Pitch decks
Light product UI
Web updates
Landing pages
Brand assets
Campaign visuals
Pitch decks
Light product UI
Web updates
What we take on
Taste you can't
prompt.
Anyone can generate options.
Knowing which one is right is the job. That's what you're buying — senior decisions applied to your product, brand, and decks.
Introducing FSCO
You set the direction.
We make the calls.
No agency to manage.
No hires to make.
No hires to make.
Unlimited requests in your queue
Pause anytime
Unlimited requests in your queue
For funded teams
done with generic.
Start with a sprint
Pause anytime
01
You ask
Drop your request in the queue. Structured brief, no meetings.
02
We design
One thing at a time, real focus. Delivered in 48–72 hours.
03
You refine
Unlimited revisions. You decide when it's done.
Recent calls
we made.
Concept work on fictional brands.
Real systems, real judgment.
Real systems, real judgment.
Sobremesa
Alcohol-free sparkling. One concept, every format.
Open case
Verea Clinic
From print-shop generic to what their price point actually looks like.
Open case
Terrafirma
Ten slides for a Series A raise.
Open case
Concept work — fictional brand
tessen + Parsel
Brand & web system — SaaS B2B
The brief
API analytics platform, seed to Series A. Marketing team of two, no creative lead. Needed one system that survives the launch, the deck and the ad account.
The system
Why it matters: the system is what keeps piece #40 consistent with piece #1.
The work
What we killed
Terminal-core. Killed: blends into a thousand dev tools. Familiar isn't the same as differentiated.
Corporate trust. Killed: looks like a bank. The buyer doesn't recognize themselves in it.
Want calls like these on your brand?
Subscribe to Core
Concept work — fictional brand
tessen + Sobremesa
Campaign system — DTC
The brief
Alcohol-free sparkling built around the social ritual, not the substitute. Needed a campaign that holds at piece #30, not just the key visual.
The system
The work
What we killed
Premium generic. Killed: could be any hard seltzer. Elegant, forgettable.
Forced humor. Killed: the brand can't sustain the joke by piece #30.
Want calls like these on your brand?
Subscribe to Core
Concept work — fictional brand
tessen + Verea
Identity refresh — Premium services
The brief
Dermatology clinic, three locations, premium pricing — and an identity from the local print shop. Evolve it, don't replace it.
The system
Before / after
The work
What we killed
Hotel-spa luxury. Killed: a clinic needs clinical warmth, not distance.
Want calls like these on your brand?
Subscribe to Core
Concept work — fictional brand
tessen + Terrafirma
Pitch deck — Climate infrastructure
The brief
Series A raise. Ten slides, dense data, no product photography to hide behind. The deck is the argument.
The work
Before / after
Left: the founder's version. Right: same content, decided.
Want calls like these on your brand?
Subscribe to CoreThe math — What it actually takes to get senior design on your team.
Your options,
honestly.
Full-time senior
Traditional agency
tessen
Freelancers / AI
Cost
$130,000+/year, plus benefits
$10,000+/month retainers
$4,500/month, flat
Unpredictable — cheap until you count the redos
Starts in
2-3 months to hire
Weeks of scoping and onboarding
48 hours
Days — if they're available
Turnaround
Depends on their workload
Weeks per deliverable
48 — 72 hours per task
Variable, no guarantees
Quality
Senior — if you hire right
Senior work, junior execution
Senior, every time
A lottery
Management
Recruiting, onboarding, retaining
Account managers, meetings, POs
A queue. That's it.
You become the art director
Commitment
Salary, equity, severance
Locked contracts
Pause or cancel anytime
None — in both directions
Scope
One skill set
Everything, billed separately
Product, brand, decks
One skill per person
Where to start
Two ways in.
Single
Sprint
from$2,500
A single project to test the fit.
Includes:
- One defined project — a landing page, a brand refresh [Respuesta One: No brand refresh cause it cost more, so what to put?], a deck.
- Fixed scope, fixed price, delivered in days.
- No subscription, no lock-in.
- If it clicks, roll straight into Core.
Ongoing
Core
$4,500/mo
Ongoing design, one flat monthly rate.
Includes:
- Unlimited requests in your queue, one active at a time.
- Standard tasks in 48–72 hours, larger ones split into stages.
- Unlimited revisions.
- No status calls, no check-ins. Just delivery.
- Pause or cancel anytime.
Enterprise
Your membership includes one comprehensive lab panel each year.
$2499per month
Contact Us >The usual questions
Questions,
answered.
You subscribe to Core and get one active request at a time, from a queue you prioritize. We skip the meetings and status calls, and deliver standard tasks in 48–72 hours. Larger ones are split into stages.
Aero-Electric Design
Three areas of work. One framework.
you can also send us a plain email if you want too ;)
info@brandara.esThanks! We'll be in touch within 24 hours.
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